ITC / BRAND
BRANDS THAT HOLD TOGETHER.
Identity systems built to survive websites, campaigns, documents, products, social, signage and the bits nobody remembered to mention.
01
Positioning
Define what the business is, why it matters and the territory it can credibly own.
02
Identity Systems
Wordmarks, marks, colour, typography, composition, imagery and practical usage rules.
03
Creative Direction
Build the visual world around the identity so every execution feels as though it belongs there.
04
Launch Systems
Web, social, campaign assets and the first wave of material that turns the identity into a living brand.
A LOGO ISN'T A BRAND. IT'S THE FRONT DOOR.